Keeping a customer beats finding one
Acquisition is expensive; retention compounds. A churn model spots who's drifting away while there's still time to do something about it.
Signals that predict churn
- Declining usage or engagement over recent weeks.
- Support friction and unresolved complaints.
- Missed payments or downgrade activity.
A prediction is only step one
The model flags risk; the value is in what you do next. We pair scores with playbooks—outreach, offers, fixes—and measure whether they actually move retention.
