A chart is not an answer
The best analysis fails if no one acts on it. Data storytelling is the craft of turning a correct result into a decision someone actually makes.
What makes a story land
- Lead with the decision, not the methodology.
- One clear message per chart.
- Context: compared to what—last year, target, benchmark?
- End with a recommendation, not just numbers.
Tailor it to the room
An executive wants the "so what" in ten seconds; an analyst wants the detail. We shape the same finding for each audience without distorting it.
